Caijing Magazine was first published in April 1998 in Beijing with a mission of being the authoritative media to deliver thorough and in-depth analysis on current economic issues and events in China.
Adhering to the principle of “Independent Standpoint, exclusive Coverage and Unique Perspective ” the magazine has followed the major moves and policy changes in China’s economic reform. It has uncovered rarely known facts and provided its readers with insightful analysis and trend forecast on those moves and changes.

Caijing has built its impressive reputation as the leading voice in Chinese business and financial circles by addressing the most important issues of China’s economic reforms. Its articles have influenced Chinese economic policy and gained international recognition for its independence and exclusive scoops.

Caijing is published on every other Monday. Its online edition and its English Newsletter can be found at www.caijing.com.cn.

If you have any questions,please feel free to contact with us.

Beijing：010－6588－5010 　　　Fax:010－6588－0076
Shanghai：021－6887－9605　　　Fax:021－6887－9605
Guangdong：0755－8368－3556　　0755－8368－3566　　Fax:0755－8368－3557
Hong Kong：00852－2528－9135 　Fax:00852－2528－9281

THE WALL STREET JOURNAL
brave, savvy…

THE ASIAN WALL STREET JOURNAL
Pushes limits in China.
…the business magazine Caijing digs into corporate skullduggery with a zeal that puts Hong Kong and Singapore media to shame.

TIME
…defining scoop…, hard hitting reporting…

MONEY
…most respected business magazine in China

CHINA ECONOMIC QUARTERLY
News that is fit to print…

The Economist
China’s hard-hitting business magazine.
Caijing’s mission is to stop China, as it lurches towards the market, from succumbing to the crony capitalism widespread in Asia.

Awards to Hu Shuli:
- “International Editor of the Year” in 2003 by World Press Review
- The 50 “Stars of Asia” in 2001 by Business Week

Awards to Caijing reporters:
- Ling Huawei, Caijing’s senior reporter, received “Honorable Mention” by the Kurt Schork Awards in International Journalism in 2002.

- Cao Haili, Caijing’s senior reporter, won the WHO Journalism Fellowship Program for 2003. The Fellowship is designed for seven journalists from around the world and Haili was chosen to represent Asia.

- Caijing’s SARS team was Chosen as a finalist in the 2003 competition for ICIJ (International Consortium of Investigative Journalist) Awards for Outstanding International Investigative Reporting;

- Caijing’s SARS team received”Honorable Mention” by the Kurt Schork Awards in International Journalism in 2004.

- Hu Yifan, Caijing’s reporter, has been selected as runner-up in Pro-poor Sustainable Economic Growth for the 2004 Developing Asia Journalism Awards hosted by Asian Development Bank Institute;

- Ye Weiqiang, a Caijing editor ,won the Swedish International Development Authority (SIDA) Fellowship for 2004

- Zhu Xiaochao, a Caijing reporter, won the Award of Reporting HIV/AIDS run by Reuters Foundation and UN Economic Commission for Africa (UNECA)

- Yu Ning, a Caijing reporter, won the first Laura Cha Scholarship for 2004

Since April 1999, Caijing has published a series of reports on ``Challenging China Telecom,’’ triggering the reform of the Chinese telecommunications industry.

In October 2000, the cover story of Caijing -- ``Behind the Investment Fund Black Curtain: A research report of conduct of fund’’ -- has aroused great response in the finance circles at home and abroad and triggered the investigation of the China Securities Regulatory Commission over the funds traded at the securities market.

After reviewed the report, Wu Jinglian, a well-known Chinese economist, pointed out that Chinese stock market should fight against illegal transactions harshly.

In early December 2000, Zhou Xiaochuan, chairman of the China Securities Regulatory Commission, publicly praised the `` Behind the Investment Fund Black Curtain ’’ a cover story published in Caijing, disclosing market manipulations and illegal transactions at funds market..

From October 2000 to March 2001, Caijing’s `` Behind the Investment Fund Black Curtain ’’ has been widely reprinted and commented by many overseas media including Hong Kong Economic Journal, a Hong Kong-based daily in Chinese, South China Morning Post, Hong Kong’s leading English daily, Reuters and the Associated Press.

In February 2001, Caijing published a cover story, “Arch Manipulator Lu Liang,” targeting widespread manipulation in domestic stock markets and revealing the techniques used by inside traders. The story aroused public awareness and was reprinted by several domestic and international newspapers.
The Wall Street Journal’s interviewed Caijing’s editor, Hu Shuli, after the story broke and published a story titled - “Editor Pushes Limits in China.”

The South China Morning Post reprinted the story “Arch Manipulator Lu Liang” and praised Caijing magazine as “the mainland’s most respected financial journal.”

In August 2001, Caijing magazine published “Yin guang xia,” an investigative story that uncovered an unprecedented fraud case by a listed company. After the story broke, the CSRC launched an
investigation into the company. It alerted the public to the credibility problems of several listed companies and intermediary agencies. The author of the story, Huawei Ling, received an honorable mention award from the “Kurt Schork Award in International Journalism.” She was the first Asian journalist to receive an honorable mention.

In November 2001, Caijing magazine published “Dissecting Green Cool,” raising serious doubts about the operations of the hot HK P share stock. As a result, many P share companies were investigated for fraud.

In February 2002, Caijing ran the cover story “Who is Regulating the Banks?” providing details of arrest of the Bank of China’s former CEO, Wang Xuebin.

In November 2002, Caijing’s cover story, “Where Should the 10 Trillion of Government-Owned Equity Go?”, and thoroughly analyzing the reform of government-owned equity – a chief policy issue at China’s 16th Party Congress.

February 2003 saw the spread of SARS on a large scale in Guangdong province. Caijing began detailed coverage of SARS in the February 20 issue. From the end of March, Caijing began a series of systematic and in-depth reports of the status of the SARS virus, and beginning in May released four special “weekly SARS report” issues. Caijing devoted 300,000 words to SARS coverage.

Cover Story
Usually a group of unique, authoritative, deep and detailed stories or analyses of the hottest matters or people of the time. We usually have extraordinary inside coverage here every issue.

Editorial
Hu Shuli, Caijing’s editor-in-chief, offers her experienced, perceptive of China’s political and economic developments.

Financial & Capital Market
Every issue, we shall strive to help enhance our readers’ capacity in discerning and grasping the overall changes of the changeable capital market here with some case studies. Important happenings on the international capital market are also accessible here.

Economic Outlook
Comprehensive comments on social phenomena, policy directives, and the economic trends that are essential to people’s life and the development of the country. We usually have expert opinions and professional investigations to go with these reports when we have them in an issue. Overseas finance, economics, economy-related polices will also be included.

Rule of Law
Markets & Rule of Law – A column focusing on the legal system that forms a basis for China’s market economy. Includes legal explanation, case studies, legal updates and other related sub-columns. Published every issue.

Major Events
This variable section will be devoted to a detailed and unique coverage of late-breaking developments as well as various side’s opinions on major relevant happenings, whose influences might last into the future.

Industry Analysis
we shall go deep into the industries here, especially the most active at the time. This variable section will mainly focus on related policy or system reforms, but we shall also touch on the analyses of the prospects and developing trends of the industries involved.

The Corporation
Special reports on the market decisions, management mechanisms, personnel changes and internal systems of companies (mainly listed companies). The column about Company Managers is subordinate to this section. This section will be available each issue.

Business and Finance Trend
Business and Finance trends: A summary of financial and business news from the past two weeks. Published occasionally.

Caijing Digest
This is actually a news fast food, including informative sections like ``Events’’, ``Important Issues’’, ``Words/Winners, Losers’’, ``Spotlights’’, ``Follow-ups", ``The Border’’, ``Readers’ Letters". It will come out every issue.

Opinion
Every issue, we shall invite esteemed mainstream Chinese or foreign economists or high-level government officials to produce views on the deep-level problems of our economic reforms. And our columnist will also give out his own comments.

Caijing Data
Financial and Economic Data: Offers key financial indicators from China and other countries and regions.

2007年杂志广告刊例价格      

2007 Magazine Advertising Rates 

 

版位 Ad Position	净尺寸 Trim Size	出血尺寸Bleed Size	价格    Ratecard
	(W*H mm)	(W*H mm)	人民币RMB	美元USD
封面折页  Front Cover Gatefold	405×265	413×273	325,000	40,625
第一跨页  Inside Front Cover Spread	410×265	418×273	270,000	33,750
第二跨页  First Spread After Inside Front Cover Spread	410×265	418×273	250,000	31,250
第三跨页  Second Spread After Inside Front Cover Spread	410×265	418×273	240,000	30,000
第三跨左/右页  Single Page Immediately Following Second Spread Afte Inside Front CoverSpread	205×265	213×273	160,000	20,000
第四跨页  Spread Following Table of Contents	410×265	418×273	230,000	28,750
第四跨左/右页  Single Page Immediately Following Spread Following Table Of Contents	205×265	213×273	145,000	18,125
中跨页  Centre Spread	400×265	418×273	225,000	28,125
中跨页加厚  Centra Spread(Printed On Heavier Paper)	400×265	418×273	270,000	33,750
前跨页（中跨之前）  Double Page Spread(in First Half)	400×265	418×273	215,000	26,875
内跨页（中跨之后）  Double Page Spread(in Second Half)	410×265	418×273	190,000	23,750
封二  Inside Front Cover	205×265	213×273	185,000	23,125
首页  First Page	205×265	213×273	180,000	22,500
封三  Inside Back Cover	205×265	213×273	145,000	18,125
封底  Outside Back Cover	205×265	213×273	230,000	28,750
文章目录左对页  Page Adjacent To Table of Contents (Left Hand)	205×265	213×273	150,000	18,750
文章目录右对页  Page Adjacent To Table of Contents (Right Hand)	205×265	213×273	165,000	20,625
财经在线对页  Page Adjacent To Caijing Online	205×265	213×273	165,000	20,625
财经观察对页  Page Adjacent To  Caijing Editorial	205×265	213×273	165,000	20,625
财经速览对页  Page Adjacent To Caijing Digest	205×265	213×273	155,000	19,375
读者来信对页  Page Adjacent To Letters To Editor's	205×265	213×273	145,000	18,125
广告目录对页  Page Adjacent To Table of Advertisers	205×265	213×273	145,000	18,125
内页	205×265	213×273	110,000	13,750
其他固定广告位　Other Special Advertising Position
Run of Page 1/2版（只限横版）  Half Page ( Horizontal)	205×132	213×140	75,000	9,375
1/3版（竖版）  1/3 Page (Vertical)	68×265	76×273	55,000	6,875
1/3版（横版）  1/3 Page ( Horizontal)	205×88	213×96	55,000	6,875
内拉页（3页）  Half Page Gatefold (Double-Sided)	300×265	308×273	300,000	37,500
内拉页（4页）  1 X Full Page Gatefold (Double-Sided)	395×265	403×273	380,000	47,500
内拉页（6页）  2 X Full Page Gatefold (Double-Sided)	590×265	601×273	600,000	75,000
蝴蝶拉页（8页）  Butterfly Gatefold (Double-Sided)	796×265	804×273	700,000.00	87,500.00
客户调查卡（单）  Caijing Reader’s Reply Card One Sheet (Double-sided)	190×130	198×138	80,000.00	10,000.00
客户调查卡（双）  Caijing Reader’s Reply Card Two Sheets (Double-sided)	190×130	198×138	145,000.00	18,125.00

1. Caijing Magazine is published every other Monday.

2. Advertisers should abide by “The Advertisement Law of PRC” and other relevant advertising regulations.

3. The deadline for advertising materials is ten days before publication.

4. Advertising materials required include 1 CD and 4 four- color proofs. All advertisements should be created using Adobe Photoshop、Adobe Illustrator、PCI Freehand、or Adobe Pagemaker and saved in .eps or .jpg formats.

5. If an advertiser wishes to cancel a contract, they must inform Caijing in written form 15 days before the next publication deadline.

6. Caijing will not be held responsible for copyright problems involving materials provided by advertisers.

7. If an advertisement is published with mistakes for which we are responsible, advertisers will be compensated with a one-page free advertisement. However, if the advertiser or an advertising agency makes the mistake, we will provide no compensation.

8. If the content or form of advertisement does not conform to our standards, we reserve the right to refuse publishing any materials.